Management
For Community-Led Conservation areas to succeed, they must operate as efficiently and professionally.
Our Management Assessment & Tools (ma&t) program is the core framework designed to transform Wildlife Management Areas into resilient, self-reliant social enterprises.
By applying Ma&T, we ensure WMA management teams have the professional aptitude necessary to maintain robust governance systems and fulfill their complex roles as leaders of conservation social enterprises.
Why Management Matters
We believe that strong management capacity is crucial for the long-term viability of community conservation efforts. WMAs are complex organizations where communities dedicate their land and resources to generate revenue. Professional management ensures that day-to-day activities—from conservation planning to revenue generation—are carried out efficiently.
By focusing on management capacity, we provide the foundation necessary to attract investor confidence, secure long-term financing, and gain the policy and political support needed for WMAs to thrive.
What is ma&t?
The Management Assessment & Tools (ma&t) framework helps WMAs operate as professional, self-reliant social enterprises. It combines an assessment of management strengths with practical tools for planning, financial oversight, and operational efficiency. By guiding teams through staged development, ma&t ensures best practices are embedded in daily operations, covering seven key management areas. The result: WMAs run efficiently, generate sustainable revenue, and achieve lasting social, financial, and ecological success.
Key Components: Assessment and Development
The ma&t approach has two main components that work together to professionalize WMA teams:
The Management Assessment Tool
This is a comprehensive assessment tool that evaluates the WMA's management strengths and weaknesses, providing an in-depth view of the status of management and a clear development path. It assesses capacity across 7 core management areas required for a WMA to function effectively.
The Suite of Practical Tools and Systems
This is a set of customized resources designed to strengthen management development. It provides WMA teams with practical tools for strategic planning, financial management, and operational efficiency, enabling them to run conservation areas effectively while generating sustainable revenue.
25 standards across the 7 management areas
Setting the Standard for Success
The ma&t framework outlines the standard that WMA management must reach, detailing the necessary tools and a pathway of development stages required to attain that standard.
The framework consists of 25 standards across the 7 management areas. Achieving these standards defines the level of accomplishment needed for a WMA to become a legal, robust conservation business entity.
The ma&t framework organizes all management functions into seven distinct, yet interconnected, themes:
5 Development levels
Development levels for ma&t
We use the ma&t tool not merely for evaluation, but as a strategic roadmap to achieve the highest possible standards. For each of the seven themes, we measure progress across five defined levels of excellence, providing a clear trajectory for sustainable growth.
The five levels of ma&t:
Our long-term target is for WMAs to reach Stage 4 of the Ma&T framework, where the WMA has a well-equipped and experienced management team, and systems and structures are embedded in the culture and day-to-day operations. Level 5 is considered exemplary but might not be the goal for every community.
The implementation of the Ma&T framework directly leads to enhanced operational efficiency, improved accountability, and better decision-making.
Q&A


