No matter how enticing a destination is, it is difficult to attract visitors without proper marketing. Recognizing this, Honeyguide helps Wildlife Management Areas by first understanding each site’s likely potential customers, then creating and utilizing means of engaging with these consumers. For Randilen, Honeyguide developed a functional and attractive website (randilen.org) where visitors can find information about the Wildlife Management Area as well as booking contacts for each of the five on-site lodges. This service makes Randilen a more desirable location not only for visitors, but also investors. With tourists increasingly looking to experience local culture, Honeyguide has identified how each Wildlife Management Area’s communities—many of which are predominantly Maasai—can draw visitors. Sharing how tourism in community conservation areas helps drive local development also provides a story that shows guests they are having a positive impact.