Honeyguide works with Wildlife Management Areas to improve and differentiate their tourism experiences from those on offer elsewhere, thereby increasing their value as a tourist destination. At Randilen Wildlife Management Area, Honeyguide helped build and get approval for an airstrip which allows bush planes to arrive directly on site. We also helped build a “water hide,” which includes a man-made watering hole and a mostly underground viewing point, from which tourists get a safe, up-close view of elephants and other wildlife.
No matter how enticing a destination is, it is difficult to attract visitors without proper marketing. Recognizing this, Honeyguide helps Wildlife Management Areas by first understanding each site’s likely potential customers, then creating and utilizing means of engaging with these consumers. For Randilen, Honeyguide developed a functional and attractive website (randilen.org) where visitors can find information about the Wildlife Management Area as well as booking contacts for each of the five on-site lodges. This service makes Randilen a more desirable location not only for visitors, but also investors. With tourists increasingly looking to experience local culture, Honeyguide has identified how each Wildlife Management Area’s communities—many of which are predominantly Maasai—can draw visitors. Sharing how tourism in community conservation areas helps drive local development also provides a story that shows guests they are having a positive impact.